Rave Advisory is a music publication that concerns itself specifically with the culture surrounding electronic music, as well as the music, artists, and news that is immediate and relevant to it. We started in March 2017 and have since then branched off to build a number of individual brands under Rave Advisory: the agency, the collective, The Union, and the magazine—the thing you’re reading right now!
We took a hiatus in the Summer of 2017 to build up those other brands, and while we were away, we built the agency to consist of artists like Astrale, MEJKO, synktra, and Sad Savior. In September 2017, we did our first release under the Rave Advisory Collective. Since then, Rave Advisory releases have been listened to over 400,000 times across all major platforms. In November 2017, we started The Union, an artist union that helps artists gain access to tools and resources such as publishing & consulting for next to nothing.
Our return to working on the magazine came one year to the day from which we started it. This time, however, it’s a little more than one guy writing: it’s a team of people who are enthusiastic about music. Through the Magazine, we now thoroughly intend to promote the releases we do and the work of the many creatives we support. In the future, we hope for more opportunities to branch out on our existing brand.
Noah Weidner – Editor-in-Chief
Aaron Natvig – Associate Editor
Ash Lyons – Associate Editor
David Jacobson – Staff Writer
Cameron Fox – Contributing Writer
Ajani Mohanty – Contributing Writer
Adriene Hutchins – Guest Writer
Some of our frequently asked questions can be found below. They’re written in relative first-person since, as much as Noah likes speaking in third person, he much prefers to be personable and straight-forward with people when given a direct question.
Why did you start Rave Advisory?
Before I started Rave Advisory, I worked for three publications: EDMChicago, 312Audio and Senntenial. After that, I sort of become a freelance music writer, and spent time getting paid to write press releases for small indie labels. In a sense, I became a nomad in the whole music thing as I became less convicted about the music I listened to. It was really stale for me during this time, but I developed a music blog model while at Senntenial through a section I started called Rave Advisory. Fast forward a year and a half, and now I have a lot of great old and new music I wanna document for my future self, and for my friends, et cetera . . . so here we are. If it becomes more than a labor of love, that’d be great, but if not — can’t say it was always the end goal !
On top of this, I frankly became repulsed with the integrity of these “electronic music journalism” blogs who flaunted their stories as news even though they were almost entirely editorialized. I was tired of seeing Google recommend me these awful articles filled with DJ drama, and I just decided I was going to do something about it by making a blog that put emphasis on the music, news, features, and opinions that were worthy rather than just stupid clickbait. It isn’t that I mean to sound elitist, but I was way above writing about Borgore’s favourite foods and Zomboy x Skrillex drama that was all hype. I wanted to write about music, the culture, and the stuff that I loved. I wanted to remind myself of how I used to feel about music.
What makes Rave Advisory any different than any other blog?
I speak from personal experience when I say that I knew a lot of “editors” who reaped the profits of ad money from their respective publications whilst not paying their writers. I know a lot of editors who only care about what sells, SEO, and product placements. I understand publications gotta make money, but the great thing is this is a labor of love. I can’t deny that money is nice, and I’d love to reap financial benefits of my work too — but I would never be so inconsiderate of my core team, or so inconsiderate of the stuff that matters here . . and that’s music.
I concern myself with integrity because I don’t know very many people who do. A lot of people I know just think art is free — that writing is some cheap thing anyone can do, that producing beats is something that you can learn overnight, that taking concert photos is easy, et cetera. These are often the same people who steal other people’s stuff and take credit for it/make money off it/don’t do them any service by using their work. This is not the way it should be, so in that sense, my main goal is to share music here – but I also want to benefit visual artists, photographers, et cetera by crediting them and linking to their stuff. It sounds really simple, but look around at how many “journalists” in music journalism do it.
Where is Rave Advisory based?
Wherever the writers are ! I’m [Noah] personally based in St. Louis right now ! My favourite venues are the Midland in Kansas City, the Blue Note in Columbia, and the Pageant & Delmar Hall here at home !
Where do you get your graphics/images?
Rave Advisory’s core assets, such as the logo, illustrations, visuals that are here on the site were produced by Noah Weidner and Alexander Lozada. I’ll probably have a ‘brand book’ someday so that people can actually use Rave Advisory assets, or see how they look. However, I am lazy and try and write articles between school, my own music, and sleeping.
All other assets on the site are credited unless they are public domain or covered by fair use. Often times, I’ll go to the artist’s source first, and if I can’t get anything from that – I’ll do a search for some good material I could use in its place. I don’t just wanna pick the first thing on Google, I want the picture to be nice and unique . . and I want the photographer or artist to be O.K. with my using it.
Is this your primary job?
That’s a good joke ! Haha !
I’m kidding. Absolutely not ! If it were, I’d probably be living lavish and writing a lot more articles but as I might’ve already noted — I write my articles between school, writing and producing my own music, taking photos, doing commission and freelance work and working at Starbucks. At the end of the day, it’s hard to feel like I finish anything so at least I have this place where I can — if I do nothing else right all day — fall back and write something I may or may not be happy with.
Who writes for Rave Advisory? How can I?
Our contributors are listed at the very top of this post, including technical types, designers, brand ambassadors, et cetera.
If you are interested in Rave Advisory, and don’t mind the fact we don’t pay YET, email us at firstname.lastname@example.org.
I have another question that isn’t listed here!
Email Noah Weidner, editor-in-chief, at email@example.com.